(Supply Chain Management Review – Sean Murphy)
Corporations that have recently expanded or hope to expand into the increasingly global marketplace should make global partner integration a top priority for remaining competitive. But a new report shows that very few companies actually do that.
The report, “Greater Innovation Through Closer Collaboration,” summarizes a study of approximately 400 corporate executives, many representing companies worth more than $1 billion, conducted by the Business Performance Management (BPM) Forum and the Chief Marketing Officer (CMO) Council.
Joel Reed, senior vice president for product management and marketing at Sterling Commerce, a sponsor of the report, told SCMR he was seeing, in working with clients, an anecdotal need for boosting collaboration in the global supply chain. The survey’s purpose, in part, was to see how widespread the problem is.
Read more here or view the report in question by clicking here.