Export USA Webinar: Opportunities to Sell Your Food Products Under Private Label in the U.S. – January 27

(Trade Commissioner)

While private label products may once have not been a first choice for consumers, today’s private label products are much more like national brands – often of higher quality and at only a fraction of the cost. Americans purchase no less than 24 percent of their food products under a private label so Canadian companies interested in exporting to the U.S. market should consider the opportunities offered by the private label concept.

Many manufacturers are unsure if going “private” is the right thing to do. What are the challenges? The benefits? How does a company enter this market segment?

Meet and hear from U.S. private label experts and from a Canadian company active in the U.S. private label sector. Going “private” may just be the right approach for your company. Join us and find out!

Why should you participate? You will:

• Learn if private labelling will give you the edge you need in selling in the U.S.;

• Discover how you could expand your current Private Label market share if you are already using this export avenue;

• Find out more about Canadian service providers that support Canadian industry with Private Label opportunities in the U.S. market.

After the presentations, there will be a 20-minute Q&A period. The presentations will be in English but the speakers will take questions in both French and English. Through the Virtual Trade Commissioner, a) the webinar will be made available for on-demand viewing following the live session; b) participants will also be able to download the presentation slides, in both French and English.

Date: Wednesday, January 27, 2010
Time: 1:00 to 2:00 p.m. EST
Cost: Free

Please register by January 26, 2010 here. For additional information, please email Guillaume Parent: guillaume.parent@international.gc.ca