Labeling Organic? Think Again

(Inside Cosmeceuticals)

It looks like it may be time for the U.S. Department of Agriculture (USDA) to step in and set some guidelines on organic labeling for personal care products. The National Organic Standards Board is requesting USDA apply the same policing to personal care labels claiming “organic” as they do for food because many consumers are getting confused in the sea of misuse as they peruse the personal care aisle.

Currently, companies are able to claim “organic” without being USDA certified. With a little reform, personal care products could only legally tout organic on their label if they went through the process of being certified. Many in the industry are pushing for this smack down as mislabeling downplays the impact “organic” has on marketing and quality.