CBSA Branding Initiative

(CSCB)

The Canada Border Services Agency (CBSA) launched a Branding Initiative earlier this year to strengthen the Agency’s identity and culture. The Initiative supports the Agency’s plan of action to help the CBSA respond to the border of the future.

For the CBSA, branding is about creating a positive and lasting image of the Agency and its interactions with stakeholders, employees, partners and the public. A brand is a combination of an organization’s visual image, messages, actions and behaviour.

The CBSA is in the process of developing a new brand and needs your input. Your thoughts and suggestions will help in the development of a brand that accurately represents the CBSA to stakeholders like you.

To ensure that the greatest possible number of replies are received, please provide your response and forward this message and questionnaire to other stakeholders in your organization.

Responses should be sent to branding-image@cbsa-asfc.gc.ca by September 1, 2009. The survey is available in English and French. Should you have any questions, please contact Tara Cosgrove (613-946-4873, branding-image@cbsa-asfc.gc.ca).