Produce Tracking Initiative Web Site Launched

(American Shipper)

The North American produce industry has launched a Web site to promote an initiative to standardize the tracking and tracing of fruits and vegetables from the field to store shelf.

Producetraceability.org, administered by the Canadian Produce Marketing Association, Produce Marketing Association, and United Fresh Produce Association, includes resources and educational tools for those companies interested in learning more about the Produce Traceability Initiative.

“There are still important industry questions that need to be answered and we plan to use the Web site as an information forum,” said Cathy Green, PTI Steering Committee chairman and Food Lion’s chief operating officer, in a statement.

Since October 2008, more than 40 companies from throughout the produce supply chain have endorsed the recommendations developed by the PTI Steering Committee to move the supply chain to a common electronic tracing standard by the end of 2012.