US Customs and Border Protection Launches WHTI Advertising Campaign in Canada

(Adam Ledlow — Truck News)

The US Department of Homeland Security’s Customs and Border Protection is launching a television and print advertising campaign in Canada today to remind the Canadian public about travel document requirements for entry into the US that go into effect on June 1.

The Western Hemisphere Travel Initiative establishes document requirements for travellers entering the US who were previously exempt, including citizens of the US, Canada, and Bermuda. This phase of CBP’s WHTI outreach efforts will include French and English-language advertising on Canadian television and in newspapers and magazines; advertising on the Web; public service announcements; the launch of new Web sites (www.KnowYourBorder.gov and www.VersLesUsa.gov) and interactive widget; as well as distribution of related information through the media and various travel stakeholders.

“We take seriously the obligation to inform travellers on both sides of the border of the change in procedures,” stated CBP Commissioner W. Ralph Basham. “This multi-faceted campaign is designed to reach frequent as well as infrequent border crossers. A well-informed traveller plays an active role in contributing to the security as well as the efficiency of our shared borders.”

WHTI was implemented for air travellers in January 2007. On June 1, travellers will need to present a valid, acceptable document that denotes both identity and citizenship when entering the US by land or sea. Most travellers will be able to select from one of several different document options, based upon their individual travel needs. Read more.